I see that Nike is engaging in a little "renaming & rebranding." I was treated to this little bit of marketing joy 16 times while at work on Sunday.
It looks like "Just Do It" is out & "BOOM" is in. This is, I think, a very astute marketing move on Nike's part since the latest projections have 75% of America mooing its over-sized bovine behind into the SUPER-SIZED category by 2020. Consequently, I doubt there will be much "doing" going on that doesn't involve a comfortable TV & a well stocked snack tray.
This new BOOM mantra is much more flexible, offering a varied palette of uses to the crafty marketer.
Here's just three:
One BOOM can easily couple with another BOOM to make BOOM BOOM, as in "Super-Sized Baby Man Make Boom Boom," an experience the average American will find exceedingly familiar.
Hell, since TV journalism involves someone talking out their ass in an effort to blow smoke up my ass, I can envision that guy up there as a future Walter Cronkite, babbling incoherently as, each morning, he crushes another unsuspecting & innocent toilet, while telling me nothing of any importance whatsoever.
Then we also have the endless marketing possibilities surrounding any future nuclear explosion in a major American city. Whether "true flag" or "false flag," America's eyes will be glued to their TV screens by the sheer horror of the event & also, by that time, they'll be too pudgy to do much else but glue their eyes to their TV screen, allowing Nike copious amounts of airtime to insert their marketing worm into the heads of a terrified & suggestible America.
Thirdly, should any one of a number of projected Hollywood zombie holocausts come true, Nike can strategically embed a big BOOM into, what will most likely be, a growing number of instances of an overweight America pathetically incapable of outrunning dead guys.
(Personally, I'd place the big BOOM right at the point the fat guy kisses turf.)
On the upside, should I find myself on the slavering bloodthirsty flesh eating side of the fence, I'll be guaranteed a proverbial smorgasbord of opportunity.
Honestly, I get a veritable anticipation boner just thinking about the uses of the word
in the days, weeks, months, & years to come.
It's good baby.
It's all good.